Squeezing the last few points out of Adwords CTR

If you are running an Adwords campaign for yourself or one of your clients then there is one trick you may not be aware of that can help nudge you past the competition.

This trick will not necessarily help skyrocket you up past your competitor's ads or make it vastly cheaper for you to compete but it will help you win in the end. Now Adwords has matured the margins between a successful campaign and an unsuccessful one have become so small that any little nudge can make the difference.

OK let's get down to business.

As you will know when you set up a normal Adwords campaign you have to specify what region these ads are targeted towards. Normally what most of us have done is select the country that our target market is in, perhaps its the US or the UK. and continued, or even worse we have simply clicked All Countries and moved on.

Now think about that for a second, your advertising on Google here and what do Google look for above all else?

That's right relevancy!

So we are being very vague here for an engine whos whole reason for being is to deliver targetted relevant results.

What I do is to look at adding thge relevant regions I am targetting in. Frequently advertisers create campaigns served to the whole world but only ever convert from English speaking countries. So I try to be more targeted.

A good example is for someone looking to sell products in the UK. If I was running their campaign (and I have a bunch of these right now) instead of selecting to target the UK as a country I choose the target by regions or cities option.

Now Google presents me with a list of the regions of the UK I can choose to target, this looks like this: -

Channel Islands CHA
England ENG
Isle Of Man IOM
Northern Ireland NIR
Scotland SCT
Wales WLS

Now I add these to the regions I want to target.

Whats the point in that I hear you say!
"I was targetting the UK before and by selecting them all I am still targetting the UK"

Yes thats right you are but.......

Imagine someone searching for the product you sell who is based in Wales. Google has the chance to serve both your ad and the one from your competitor that has targetted the UK as a whole. See what I am getting at?

Your ad has said to Google that you are targeting Wales as a specific region whereas the competitor has only said they targetting the UK as a whole. Google therefore views your ad as being more relevant and gives it a small boost!

I havent paid any more for the boost and its taken me almost no time at all to set up.

In the world of Adwords every little helps! Site stuff